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WELLA

Colorcharm Permanent Liquid Hair Color 1.4 oz

Colorcharm Permanent Liquid Hair Color 1.4 oz

Regular price $8.99 USD
Regular price Sale price $8.99 USD
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Pickup available at 2000 S University Ave

Usually ready in 24 hours

Wella colorcharm packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a gentle floral fragrance for a more pleasant coloring experience. 

  • Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant
  • Intense color and up to 43% more shine
  • Easy to use with bottle application
  • Vibrant, long-lasting results
  • True-to-tone color
  • Permanent liquid

How to Use:

Mix Ratio: 1 part hair color, 2 parts developer.

Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even.

Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.

Use 10 volume developer for same depth, or darker. Offers minimal lift.

Use 20 volume developer for 1-2 levels of lift. Provides optimum gray coverage.

Use 30 volume developer for 3 levels of lift. Create by mixing 1 part Wella colorcharm 20 volume developer with 1 part Wella colorcharm 40 volume developer.

Use 40 volume developer for 3-4 levels of lift. 5 levels of lift can be achieved when mixed with High Lifts Blondes. 40 volume developer is NOT recommended on relaxed or permed hair. 

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